Turning an initial idea into a digital product people enjoy using. Thoughtful screen layouts, connected user journeys and flexible Figma components give your product a clear direction, from the first sketch to a prototype ready for development.
Explore
Located in Serbia
Freelance
Designer & Developer
Petar Petrović — Freelance Designer & Developer
Scroll to exploreTurning ideas into
design that stays with you.
And content that moves you.
I bring visual design, web and video together in one clear story. From the first Figma concept to a WordPress website and the final frame in the edit.
About MeFigma, Canva, Adobe, WordPress, WiX, WHM, cPanel, DNS.
Select Concept
Some work
Digital Product Design
I turn complex ideas, ambitious product plans and existing platforms into digital products that are clear to use and built to scale. Strategy, UX, UI and development work together from the start.
What I design
Mobile apps
Native and cross-platform experiences designed around the way people actually use them.
New products & MVPs
From early product definition and prototypes to launch-ready experiences.
Product redesigns
Rethinking products that have become complex, inconsistent or difficult to scale.
Who I work with
Startups
Turn an idea into a focused MVP that is ready for users, investors and market validation.
Growing products
Rethink fragmented experiences, improve key workflows and build a design system that can support the next stage of growth.
Enterprise
Simplify complex workflows, modernize legacy products and create systems that can work across teams, departments and markets.
Web Design & Development
I design and build custom websites that make complex businesses easier to understand and harder to ignore. From strategy and UX to visual design, motion and development, everything is created as one connected experience.
What I build
SaaS & B2B Websites
Websites that make complex products easier to understand and guide potential customers toward a demo, trial or conversation.
Corporate & Enterprise Websites
Complex websites that bring multiple services, audiences and business areas into one clear digital system.
Product & Campaign Websites
Focused experiences for launches, new products and campaigns, combining strong storytelling with motion and interaction.
Website Redesigns
Complete redesigns for companies whose existing websites no longer reflect the business, support marketing or scale with the company.
New
3D Interactive Websites
Virtual showrooms and product experiences built with WebGL. Visitors move through a 3D space, pick a product and explore it up close, right in the browser, on desktop and mobile.
My capabilities
Strategy
UX design
UI design
Motion
Development
CMS
Typical website timelines
Focused visual refresh
4–6
WeeksSmall custom marketing website
1.5–2
MonthsComplete corporate or SaaS redesign
2–3
MonthsComplex enterprise website
4+
MonthsThe timeline depends on much more than page count. Content readiness, the number of unique templates, motion, integrations and technical requirements can have a much greater impact on the schedule.
Who I work with
Startups
Launch a website that explains your offering, builds credibility and gives potential customers and investors a clear next step.
Growing products
Redesign a website your business has outgrown, with clearer messaging, easier navigation and a CMS that supports new content and campaigns.
Enterprise
Bring multiple services, audiences and markets into one clear website, with consistent design and a content structure your teams can manage.
UX Research & UI Design
I research how people use digital products, find where the experience breaks down and design interfaces that make complex systems easier to understand and use. From UX research and product structure to UI design, prototypes and scalable design systems.
What I help solve
UX Research
Products that have grown over time and become difficult to navigate, with features, roles and workflows spread across disconnected areas.
Friction in Key User Journeys
Onboarding, checkout, search, account setup and other important flows where unnecessary steps or unclear decisions prevent users from completing the task.
Inconsistent Interfaces
Products where different teams, features or platforms have introduced competing patterns, components and interaction logic.
Products That No Longer Scale
Interfaces built around one-off screens and decisions that make it increasingly difficult for product and engineering teams to add new features consistently.
My capabilities
UX Research
I study users, product behavior and existing data to understand where the experience creates friction and what needs to change.
UX Strategy
I turn research into clear product priorities, defining which journeys, audiences and problems should be addressed first.
Information Architecture
I organize navigation, content and product areas into a structure that feels predictable and easy to understand.
User Flows
I map the steps, decisions and possible failure points behind important tasks before moving into detailed interface design.
Wireframing
I define hierarchy, functionality and screen structure early, when changes are still fast and inexpensive to make.
UI Design
I turn product logic into a clear visual system covering typography, hierarchy, components, states and responsive behavior.
Prototyping
I create interactive prototypes to test important journeys, demonstrate complex interactions and align the team before development.
Usability Testing
I test how real users understand the experience and use the findings to refine flows, terminology and interaction patterns.
Design Systems
I create reusable components, rules and patterns that help design and engineering teams keep the product consistent as it grows.
Typical UX/UI timelines
UX audit & focused research
1.5–4
WeeksCritical journey redesign
3–6
WeeksComplex platform or design system
2–6
MonthsComplete product UX/UI
6–16
WeeksThe timeline depends much more on product complexity than on the number of screens. User roles, workflows, research requirements, platforms, prototype depth and the size of the design system can all have a greater impact on the schedule.
Brand Identity
I create brand identities that make companies easier to recognize, understand and remember. From strategy and visual identity to motion and digital design, I build brands that work across products, websites and marketing materials.
What I help solve
You are launching a new company or product
You need more than a logo for launch. I help define the positioning, visual identity and brand system so the company starts with a clear and recognizable presence.
Your brand no longer reflects the business
Your company has grown and your offering has changed. I evolve your identity to reflect where the business is today and where it is heading.
You look too similar to competitors
The brand feels professional, but not distinctive enough. I sharpen your positioning and develop a distinctive visual identity so customers can recognize your brand and understand what sets it apart.
Your brand feels inconsistent
Your website, product, presentations and marketing materials look disconnected. I bring them together through shared visual principles and practical guidelines your team can use.
My capabilities
Brand Strategy
I define the audience, competitive context, brand architecture and core principles that give the identity a clear direction before visual work begins.
Positioning & Messaging
I clarify what makes the company different, how it should be positioned and which messages should lead across different channels.
Logo & Visual Identity
I design logos, typography, color palettes and graphic elements that give your brand a distinctive, recognizable look across formats.
Art Direction
I define the visual approach to photography, illustration, 3D and composition, giving your team a clear direction for creating branded content.
Motion Identity
I define how your brand moves through logo animation, typography, transitions and interface interactions, creating a consistent sense of character and rhythm.
Brand Applications
I extend the identity into the materials teams actually use, including presentations, social content, campaign assets, packaging and other launch or marketing touchpoints.
Digital Brand Systems
I translate your identity into practical rules for websites and digital products, covering typography, color, layouts, components and interaction.
Brand Guidelines
I document the identity with clear rules and examples so your team and external partners can apply it consistently.
Typical branding timelines
Focused identity refresh
1–2
WeeksCore visual identity
3–4
WeeksFull brand identity system
3–5
WeeksBrand identity + website design
3–6
WeeksComplex corporate rebrand
2+
MonthsThe timeline depends on the scope of the brand system, not just the logo. Research, positioning, the number of applications, motion, digital requirements and stakeholder involvement can all affect the schedule.
Giving ideas a shape.
And brands a character.
I’m Petar — a designer and video editor based in Belgrade. I combine visual identity, web and motion to create stories with a distinct character.
Always curious.
Always something new.
How I can
help you.
Design
Visual identity, composition and typography that give your brand a consistent voice. From the first rough concept to templates for everyday content.
Canva · Figma · AdobeWeb
Clear structure, considered details and layouts that work on every screen. A Figma prototype becomes a WordPress website you can use and grow, or an interactive 3D experience built with WebGL.
Figma · WordPress · WebGLMotion
Rhythm and editing that hold attention. I bring video, sound, captions and animated typography together to create content with a distinct feel.
Adobe · Video editingFrom the first “what if”
to the final detail.
Every project begins with a conversation: who it is for, what it needs to say and the impression it should leave. Colour, form and motion follow.
Let’s shape your story ↗